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Prospecting Strategies that Drive Ad Sales
  • (5)

Prospecting Strategies that Drive Ad Sales

Selling magazine ads in today's competitive marketplace is vastly different then it was just a few years ago. The marketing bedrock of the magazine industry; the once unshakable Media Kit no longer sells; decision makers are more difficult than ever to reach; they don't return our calls and when ... More

Digital content Audio
US$ 36.82 Select
Get the Insertion Order Now
  • (2)

Get the Insertion Order Now

How much do you get paid for finding and meeting with a new prospect? How much do you earn for making a persuasive presentation that shows the prospect the benefits of advertising in your magazine? How much of a bonus do you receive for answering your prospect's questions and overcoming their obj... More

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Grow Rich Selling Magazine Ads
  • (2)

Grow Rich Selling Magazine Ads

The days when you could sell magazine ads by calling on a prospect, hand him a media kit and show him that your publication reaches thousands of potential customers at a low CPM are dead and gone. Today's decision makers are more sophisticated, they have a better understanding of the... More

Digital content E-Book
US$ 22.09 Select
Direct Mail
  • (1)

Direct Mail

Authoritative Selling is the fastest and easiest way to grow your print sales because unlike previous sales models, that offer printing solutions, the authoritative selling approach offers business solutions. For example, a marketing manager that uses direct mail to generate leads and sales is no... More

Digital content Audio
US$ 14.72 Select
How to Design Magazine Ads that Sell
  • (1)

How to Design Magazine Ads that Sell

While decision makers are not interested in dealing with a magazine salesperson who does little more than reiterate information found in the media kit, they welcome the opportunity to work with an industry expert. They'll open their door and wallet to anyone who can share ideas and provide advice... More

Digital content Audio
US$ 7.34 Select
The Ultimate Guide to Ad Specialty Sales
  • (1)

The Ultimate Guide to Ad Specialty Sales

The Ultimate Guide to Ad Specialty Sales is a must have for anyone in the promotional products industry. From prospecting to closing, this powerful new book includes everything you need to grow your sales and earnings, plus, you'll learn how to cash in on the most lucrative ad specia... More

Digital content E-Book
US$ 22.09 Select
Stop Losing JObs to Lower Prices
  • (2)

Stop Losing JObs to Lower Prices

The printing industry has changed. While great quality, outstanding service and timely delivery, at one time were valuable benefits that customers willing paid extra for, these are now expected. In their place price has become the primary point of differentiation and as a result printing has beco... More

Digital content Audio
US$ 36.82 Select