While decision makers are not interested in dealing with a magazine salesperson who does little more than reiterate information found in the media kit, they welcome the opportunity to work with an industry expert. They'll open their door and wallet to anyone who can share ideas and provide advice that will help them reach their business and marketing goals.
How to Design Magazine Ads that Sell includes everything you need to know to become the expert that decision makers are look for.
How to supercharge your client's headline
It has often been said that the headline accounts for 90% of the ad, because if the reader doesn't like the headline he wouldn't read the rest of the copy. You'll discover the secret to writing a powerful headline that grabs the reader's attention.
How to supercharge your client's illustration
Whether the ad is designed to dazzle the reader with a powerful image or impress with simplicity, the illustration has one overshadowing purpose; to grab the reader's attention. You'll discover simple techniques that will make your client's illustrations and photographs more effective.
How to supercharge your client's message
Now that the reader has stopped at your client's ad comes that moment of truth; will their message get read? Well the fact is it won't unless the format is inviting and easy to read. You'll discover over 20 proven and tested copywriting and formatting techniques that will coax the reader into reading your client's ad.
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