Authoritative Selling is the fastest and easiest way to grow your print sales because unlike previous sales models, that offer printing solutions, the authoritative selling approach offers business solutions. For example, a marketing manager that uses direct mail to generate leads and sales is not interested in working with a printer, he wants to deal with an industry expert who can make suggestions and share ideas that will increase his direct mail response. Authoritative Selling allows you to be that expert.
What results can I expect?
Authoritative selling will result in a dramatic and instant increase in sales. Selling will become easier then ever before and price competition will become a thing of the past because positioning yourself as a direct mail expert creates a paradigm shift. Instead of being viewed as an adversary, who's trying to sell printing, you'll be perceived as a business partner who can provide valuable solutions.
How long will it take me to become a direct mail expert?
You'll get amazing results the very first day because this, easy-to-use program includes everything you need to capture a lion's share of the 60 billion dollar direct mail market. Here's just a sample of what you'll learn.
Become a Direct Mail Expert
You'll discover over 100 sure-fire ways to increase direct mail response. In fact, by the time you finish listening to this program you'll know more about direct mail then 90% of the marketing managers you'll be dealing with. Here are just a few examples of how easy it is to increase direct mail response.
The How to Sell Direct Mail Successfully
You'll find everything you need to land the appointment, make a powerful presentation, handle objections and close the sale; and there's nothing to learn. Simply use the field-tested telemarketing and presentation scripts and you'll notice a dramatic increase in sales. Here's just a short list of some of the ready-to-use scripts that you find in this program.
Plus, you'll learn
How to pique that prospect's interest and avoid brush downs.
What marketing managers and owns are really looking for.
Why you must stay away from purchasing agents and print buyers.
How to get past a receptionist that is screening calls.
Why your brochures are costing you sales.
Why offering to quote a job is a costly mistake.
Why you must be the last to submit a quote.
How to close the sale without asking the prospect to buy.
Time: 86 minutes