Retailers know that in today's competitive marketplace it takes more than great products to lure customers into their store. It requires an ongoing marketing campaign because it's usually the retailer with the loudest voice that attracts the most customers. And while the large, national chains have the budget to continuously run newspaper and radio ads that draw attention to their stores, few independent retailers have the financial clout to compete at this level, so independent retailers are desperately looking for cost effective, store level marketing ideas that will increase traffic and drive sales.
As a large format printer you are perfectly positioned to provide solutions to their marketing challenges and to help them grow their sales, because signage is an intricate and indispensable part of the retail business model. But it's not only the sheer volume of signage use that makes retail the perfect market for the large format printer, it's the fact that retail signage has a short life span. Retailers know that the only way to keep their customers coming back is by offering them something new, and that means regularly changing their signage.
Includes everything you need to cash in on the lucrative retail market How to Sell Large Format Printing to Retail includes everything you need to grow your sales and profits. Ready-to-use prospecting scripts; probing questions that identify sales opportunities; responses that turn objections into sales; easy to use closing techniques; plus you'll learn how to gain a competitive edge by offering a complete retail marketing solution; a signage package that pulls the consumer into the store and then moves the consumer through the five retail zones. Here's just a small sample of what you'll learn.
Everything you need to know about retail signage
How to use signage to increase walk in traffic
How to use retail zone strategies to sell more signs
How to use signage to bring back existing customers more often>
How to use signage to increase POP sales
How to design retail signs that sell
Talk the talk - retail terms you need to know
70 promotional ideas that drive retail sales
How to sell to independent and franchised stores
How to instantly pique the store owner's interest
How to use voice mail to your advantage
How to turn a single sign order into a 12 month campaign
Why you must stop selling signs, banners and posters
10 costly prospecting mistakes you must avoid
How to land the appointment when your prospect says; I'm not interested - Mail me the details - I'm happy with my printer - I have a friend in the business - Our advertising agency handles all our signage - Business is slow
Field-tested telephone scripts that make prospecting easy
How to eliminate procrastination and encourage the prospect to order today
Why you must not offer your prospect a choice of different signage
A ready-to-use script that turns the first meeting into a resounding success
How to eliminate common objections
What you must always do before responding to an objection
How to instantly tell if an objection is true or false
45 probing questions that identify retail sales opportunities
Sell at full price - learn how to elliminate price competition
Remote Closing - learn how to close the sale by phone
How to make the highest price sound affordable and easy to accept
Why you must always be the last to submit a quote
Up-selling techniques that really work
How to close the sale when your prospect says; I can get the same signs printed elsewhere for less - These signs are too expensive - These signs cost more than I thought - I can't afford anymore expenses - We always select the lowest price
How to measure your prospect's buying readiness
How to close the sale without asking the prospect to buy
Easy to use closing techniques that increase sales
How to close the prospect that says; I'm still waiting for another quote - I want to shop around before I decide - I need to talk to my partner first - Let me think it over and I'll get back to you - We've decided to hold off for a few months